During my three-month internship at amika as a Social Media Intern, I had the opportunity to create original content for their social media channels, specifically TikTok and Instagram. My work reflected my passion for content curation, consistently aligning with amika's brand identity to foster a stronger online community. I followed trends and discovered playful ways to engage the audience, contributing to the brand's elevated presence.
In addition to creating content, I edited and developed videos for amika's social media channels, including user-generated content (UGC) and international distributor videos for SalonCentric and CosmoProf. My strategic and logistical contributions are also highlighted here, showcasing the toolkits I designed and providing quick insights and snapshots of the reports I created. Additionally, graphic design visuals for campaigns and Instagram stories are presented below.
Whilst most of my work is shown below, there are numerous other projects I have delved into and will gladly share upon further request.
All videos below were uploaded to @amika Instagram (560K+ followers) and TikTok (127.7K+ followers).
Content
• Campaigns + Stories Graphic Design
• Personal Content Creation
• Edits: UGC + International Distributor Videos, CSV
• Additional Stories Graphic Design
• Pinterest Refresh
• Strategic and Logistical Work
Clean Beauty Day Campaign + Design
Perk-Up Pop-Up, NYC Soho
Product Highlights: Perk Up Ultra Dry Shampoo
Product Highlights: Bust Your Brass Blonde Collection
Personal Content Creation
Perk-Up Pop-Up Event in Soho, Saie Beauty
Shower Thoughts + Sephora Europe Launch
Social Shoot
POV amika Product
Fan Mail
Hydration Collection for TikTok Low Porosity Response
Edits: UGC + International Distributor Videos, CSV
UGC Edited Content, @concon_wi
UGC Edited Content, @izzi.hart
UGC Edited Content, @brittanyborges
UGC Edited Content, @ugcemilys
Edited, Sensorial Product Texture
Edited, Sensorial Product Texture
Edited, Sensorial Cabinet Video
Edited, Refillable Pouches
Edited, amika Pro Ambassador
Edited, International Distributor Content
Additional Stories Graphic Design
Blog Posts for Instagram Stories: The Strand
Marie Claire Awards for Instagram Stories
Strategic and Logistical Work
*upon request
trend report + template design
