Parsons, BBA Thesis
Summary
Clarity Cosmetics makes beauty inclusive for the visually impaired and color blind. The brand emerged from extensive research highlighting the challenges these communities face within the beauty industry. Through qualitative research and innovative design, I've introduced products with QR codes and braille, linked to comprehensive online resources for effortless navigation. Clarity Cosmetics embodies the change needed in the industry, ensuring everyone can experience the joy and confidence that comes with makeup.
Challenge
Through interviews and observations, I uncovered significant gaps for color blind and visually impaired makeup users. Key challenges included non-inclusive labeling, lack of guidance suited to their sensory needs, feeling alone in their struggles and minimal confidence in makeup application due to visual constraints. These insights highlighted the need for products that prioritise functional design over mere aesthetics and provide comprehensive support through innovative technology like QR codes and braille, addressing these user-specific challenges effectively.
Outcome
Clarity Cosmetics developed into a beacon of accessibility within the beauty industry, offering a tailored solution to the specific needs of the visually impaired and colorblind. The final product lineup includes eyeshadows, lipsticks, and blushes equipped with QR codes and braille, ensuring easy access to detailed visual usage guides. This integration addresses the critical demand for clarity and autonomy in beauty routines, establishing a new standard for inclusive design and empowering users to embrace makeup with confidence.
Additionally, I was chosen from the BBA program to present my project as one of the panelists for independent projects, and "Removing Barriers" at the Parsons Strategic Design and Management symposium, actively joining the panel at the symposium.
