BBA IN STRATEGIC DESIGN AND MANAGEMENT | MARKETING AND SOCIAL MEDIA
With a BBA in Strategic Design and Management from Parsons The New School in New York, where I graduated with honors, I have developed expertise in business management, branding, social media strategy, and creative storytelling. My education and experience has allowed me to challenge traditional approaches and craft innovative strategies that elevate brand identities and drive engagement.
My professional journey includes managing social media and digital marketing for brands such as amika and Miss Circle New York, where I created compelling content, built strong online communities, strategised campaigns, and amplified brand awareness. I’ve collaborated with creative, ESG, and influencer teams to design and execute campaigns, coordinated photoshoots and events, and developed branded assets for retail partners.
Now, as a Social Media Copywriter at Dragons Group in Barcelona, I craft engaging content for global beauty and skincare clients, including Cetaphil, the #1 Doctor Recommended Sensitive Skincare Brand in the US. I specialize in developing creative campaigns, maintaining a cohesive brand voice across platforms like Instagram and TikTok, and aligning storytelling with strategic objectives. My role combines my passion for social media trends with a strong focus on results-driven creative solutions.
I’m ultimately passionate about connecting brands with their audiences through authentic storytelling, innovative strategies, and meaningful relationships that amplify their mission globally.