BBA in Strategic Design and Management | Social Media Specialist
My education at Parsons The New School, where I graduated with honors in Strategic Design and Management, has provided me with deep expertise in business management, design thinking, branding, product development, and sustainable business practices. I have completed numerous projects that challenge traditional approaches and create innovative strategies to elevate brand identities and solve complex problems. My experience managing social media for brands like amika and Miss Circle New York has developed my ability to create engaging content, build strong communities, and drive brand awareness. I am ultimately passionate about building new brand relationships and expanding a brand's mission to new audiences.
My internship at amika provided me with a multifaceted experience where I not only managed and created content for various social media platforms but also played a key role in several strategic and logistical tasks. I collaborated with ESG, creative, and influencer teams to develop social media campaigns, managed photoshoots and pop-up events, coordinated social partnerships, and sourced user-generated content. I created social toolkits and graphics briefs for retail partners, ensuring brand strategies were integrated seamlessly. I quickly adapted to the brand's voice, consistently applied it across all content, and managed community interactions on Instagram to foster a strong online community.
My internship at amika provided me with a multifaceted experience where I not only managed and created content for various social media platforms but also played a key role in several strategic and logistical tasks. I collaborated with ESG, creative, and influencer teams to develop social media campaigns, managed photoshoots and pop-up events, coordinated social partnerships, and sourced user-generated content. I created social toolkits and graphics briefs for retail partners, ensuring brand strategies were integrated seamlessly. I quickly adapted to the brand's voice, consistently applied it across all content, and managed community interactions on Instagram to foster a strong online community.