BBA in Strategic Design and Management | Social Media Specialist
As a graduate from Parsons, The New School, with a BBA in Strategic Design and Management, I specialize in social media management, content creation, marketing strategies, copywriting, and strategic planning. My internship at amika provided me with a multifaceted experience where I not only managed and created content for various social media platforms but also played a key role in several strategic and logistical tasks.
I collaborated with multiple teams, including ESG, creative, and influencer teams, to develop and execute social media campaigns. I was responsible for planning and assisting with photoshoots and pop-up events, coordinating social partnerships, and sourcing user-generated content. Additionally, I created comprehensive social toolkits, graphics briefs, and distributor toolkits for retail partners, ensuring seamless integration of brand strategies. My role also involved generating and presenting monthly trend reports, conducting competitive analysis, and actively monitoring hair and beauty industry trends to keep amika’s content engaging and relevant. I quickly adapted to amika's brand voice and identity, applying it consistently across all content and interactions. I managed community interactions on Instagram, fostering a strong and supportive online community.
My academic background at Parsons provided me with a strong foundation in business management, design thinking, and product innovation. Strategic design, as I learned, applies traditional design principles to systemic problems, enhancing an organization's strategic and innovative capabilities. This involves integrating design with strategy formulation and implementation to drive systemic change within organizations and society. I have completed numerous personal projects that challenge traditional approaches and create innovative strategies to elevate brand identities and solve complex problems.
I am passionate about leveraging these skills in a dynamic creative environment, pushing boundaries, and expanding my professional network within the creative industry. I am eager to bring my expertise to a new role where I can contribute to and grow within a forward-thinking organization.